Testimonials

What clients are saying

I felt I wanted to do coaching because I was inspired by the character Wendy Rhoades on the Netflix series, Billions, where she helps people achieve their highest level of performance. I personally felt that it was important to have an independent sounding board to ensure that I am at my highest level.

One of the things that Sara helped me with was shifting mental blocks and anchors (that I didn’t even realise were there). I needed to break those mental cycles, push past my fears and blockers to drive forward. I really got my ‘mojo’ back through working with Sara.

Some tangible business results that have transformed the business and put us on the path to 10X growth this year include:

Transition from the kind of clients that we were working with (too many small customers that were draining our time and energy). We strategically focused the business towards higher margin, larger enterprise customers. We are now targeting big, brand name companies and getting some traction going!

As an entrepreneur, I wanted to be in control. I realised that I needed to make smart, hiring decisions. I hired a Chief Fun Officer to motivate our team, by introducing more fun at work (especially whilst working remotely). I always felt I was dragging my team along, but I gave my team some opportunities to step up, perform and ideate. I found that supporting my team and providing these opportunities to my team led to greatly increased performance. My team are now taking responsibility, and I feel like they are really in it. Our attrition rate has now fallen from 30% to 0% in the last couple of months.

I navigated issues in my personal life and resolved those issues, so I had more time and energy to focus on making the business a success.

Intangibly, I got back my spark and my energy. I had almost ‘forgotten’ that I’d done this before, due to having lost my mojo. I’d built successful businesses in the past, and I knew I could do it again. The greater my energy levels, the greater the energy of my team. We are now much more resilient to the challenges that business life throws at us!

I would not hesitate to recommend Sara to entrepreneurs and business leaders!

Watch the video testimonial.

Vivek Thomas, Managing Director
AiSensum

In business as in sports, having a good coach can be a game changer, which is what I got in my sessions with Sara. As I was stepping into a new role, in a new organization for me, that was due to undergo heavy change across the board with it’s fair share of challenges, Sara was a constant in my corner, helping and guiding me along the way.

I have a tendency to want to do everything quickly, see a lot of progress and act a little more on my toes which caused me a lot of frustration as my organization was transitioning and transforming slower than I’d have liked. Sara helped me slow things down, remove the frustration and generally to see the bigger picture, pull out the positives and challenge the negatives with actionable steps to break them down.

She consistently provided sage advice, which always brought the most important items into focus and drove me to be a better leader. By working with her, myself and my organization were able to successfully navigate really sizeable challenges, which once we got through have led to 40% YoY revenue growth (to $3.5m), a more scalable plan for future growth, all the while retaining all of our key contributors. I doubt I would have stayed let alone my whole team if it wasn’t for Sara.

She’ll add value for you regardless of your situation, but most definitely I cannot recommend her enough if you anticipate largescale, uncomfortable change occurring as she’ll help you stay focused on the most important things and see the change through!

Watch video testimonial

Dan Hannigan-Daley, CEO
Sports Info Solutions

I wanted to do coaching because you do get to a point where you start to plateau. And as soon as I felt that, I thought, I’ve got to find some way of having a learning mechanism for myself to develop further.

Right from the start, I could just see that Sara gets me, understands what my pain points are, and has business experience herself. A lot of coaches that I’ve been told about or come across don’t have that. They are almost academic. And I think what I found with Sara was that she’s done all of that entrepreneur experience, and has then decided to go into coaching. Because that’s then relatable to me.

I thought we would be much more superficial in dealing with challenges and new learnings, but I found myself unearthing unexpected things. Sometimes it’s like working with a diagnostician. It was really profound to learn that these, even, childhood influences, and people around you have such a profound effect in how you see the world. And I think a lot of that is this huge, revelatory kind of moment where you’re like, “that’s why I do that. Let’s choose to do different.”

I think some of the big tangible highlights for me were stopping always chasing revenue growth (something that has been a really difficult thing to change). And a refocus towards profitability, rather than chasing revenue, that was really useful to me, because that was part of my real growth through this process.

And one of the other really big ones, I think, has been the way I coach others. So coaching other people through a lot of their issues, and a lot of my teams, I’m often spending a lot of effort coaching them. But now I have a step formula that I picked up from our work on how I do that. Whereas before, it was very haphazard. I was spending hours with different team members, and meaning well, but probably, just haphazardly trying to coach them. It saves me a lot of time, it’s appreciated, and it has really great results.

Sara gets the business world and gets the coaching world. She’s invested heavily into improving herself. So, anyone with a growth mindset will really benefit from that, because you’re pairing up, with someone who’s got a growth mindset themselves, and, and really understands that they’ve got to be building themselves up further and further. Learning never stops.

I can recommend that Sara is someone who’s able to bring the best out in people. I think that’s a natural ability. I think some people are born with it. And she’s recognized that and is able to really utilize it, in a way that relates directly to the business environment.

Watch the video testimonial.

Zhagum Arshad, CEO
Loft25 Group

We are a smaller technology company,  and we were going through some quite big changes at the time I met Sara. And we were growing. We were changing the business model,  and pivoting. We were getting some new investors on board.  We had new people coming in.  And in a nutshell,  it was something I saw as a need of having a pillar,  some code,  connected to the founder team to help us get through these changes. It’s so easy to slip away from, I’ll say,  prioritizing our company values, during change.

I have been positively surprised about how Sara helped us “address the elephant in the room” and helped us have much needed discussions, as a team, which sometimes have been difficult. The whole purpose of this was to make our business more effective and increase collaboration across important decisions we needed to make. Sara gave really fantastic support, helping us facilitate these things and be able to to flip the coin and looking at ourselves in different ways,  both from from a weakness and strength perspectives as well. This has really helped our team cohesiveness and success.

There really was a high need for individual performance but we were often misaligned on expectations.  And because this is a multi-cultural team coming with various backgrounds and also experienced in different ways; we found that communication was often a challenge. It required additional attention to certain things and particularly in how to communicate and make decisions together when you’re working across time zones. Sara really helped us get clear on how to do this better.

We have much better clarity of what we are and who we are as a company and how we’re contributing well or not well to the business, the individual role we’re playing and most of all,  the common goal we want to achieve together.  We also know how to support each other in asking for help as well.  Asking for help is sometimes most difficult, even though this should be the most easiest part.

Sara has been a massive help for us.  And coaching is just something that’s definitely a recommendation to bring on in any company,  whether they’re bigger or small. I cannot overstate the value of having third party objective support to help us move forward as a team and as a company.

Watch the video testimonial.

Hans Elmegaard
Moddule

The opportunity to do the coaching came at a time when there was already change happening within the organisation, as well as for me personally as I stepped up to a more senior position.  It was a real chance to talk through my concerns and issues around the leadership challenges and it helped me to reflect on what my personal strengths and weaknesses were – as well as learning how to play to the strengths and mitigate the weaknesses.  And to truly understand where I fitted into the leadership team and what I had to offer.

I felt that you really saw me – you took the time to see the person underneath and to draw out the good parts.  You took the time to understand my personal motivators and what made me who I am.

I learned that I truly am a leader and I do have a lot to offer.  I am not perfect but nobody is.  I can be impatient with people “not like me” and I need to learn what motivates others and how to play to their strengths.  I also learned that sometimes it is never going to work and people need to go their separate ways – and sometimes that is ok.  I do not need to do everything.  I need to learn to delegate and I need to learn patience if I am going to be an even better leader.

Some tangible results for me were having the courage to step forward and lead the company when a void opened up at the most senior level (CEO).  Having the confidence and the belief in myself to put a whole new strategy and vision together for the company, to build a team around me and to get their support and buy in.

To deliver the pitch…. And to win support and significant funding for it!

I found I had a real shift in mindset and a growing self-belief in myself and my leadership abilities, that surprised even me.  I guess it was always there but Sara brought it to the surface and magnified it.  I was able to understand my motivations and my frustrations better – to know what caused them and how to deal with them.  To look at myself and see where I could improve to become an even better leader.

I would 100% recommend Sara!  I am now finished the initial coaching period but we will be coming back to continue once the new leadership team has had the opportunity to settle in and gel.  I would like to extend the coaching to others in the team and find opportunities for us to be coached together as a team.

Watch the video testimonial.

Avent Bezuidenhoudt, CEO
Earth Capital

The timing felt right from a personal point-of-view, but also from a company point-of-view to do coaching – I had grown in the position of President and CEO over the last 3 years, at the same time as the company saw growth and stability – I kept asking myself “how do we do better”?

Sara provided a very safe place to be open, honest, and having the ability to understand the potential that exists that you might not see and how best to unlock that potential.

We are all human, and sometimes you wonder if you are providing the right supports and doing your job well enough today – self-doubt creeps in. As the company grows, you also wonder if you are the right person for the role. I learned that this is healthy, and that self-reflection and understanding limitations is important as we all grow as leaders and that help is always there for those that look for help.

There were numerous positive tangible outcomes to undertaking this coaching, but I believe the top three were:

  • Understanding the mindsets, behaviours and actions holding us back from the next level of leadership, and therefore, company success
  • Identifying skills gaps within the company that are preventing the  team from delegating properly/a roadmap to fill these AND understanding exactly how to identify what characteristics are needed in employees in different functions (rather than making blanket statements like “everyone needs to be a high performer”)
  • Understanding training that needs to be implemented and at what level for employees
  • Simplifying the Mission Statement significantly, working on messaging and identifying new company values based on what they currently do every day

The timing worked well – we had just come out of a busy year, added a new team member to the Management Team, so a non-tangible result was more a recognition of the team and recognition of the behaviors we hold (positive and negative) – it really brought together a certain mindset and one that we
look forward to sharing with the wider team.

I would 100 Percent recommend Sara as a coach

Watch the video testimonial.

Robert Woolgar, CEO
Growler Energy

When I first contacted Sara my clinical career had reached a peak. I was looking for where to focus my energies next in my career (and was even thinking about changing career) and going down the route of working in consulting in a corporate environment. I needed some objectivity to that. It became clear to me early on that I wanted to harness my entrepreneurial streak and build upon the company that I had set up. It became clear I was more interested in the business side of running a service (in all its aspects).

My business has changed direction and diversified client base and income streams in the time that I have been working with Sara.

When I met Sara, Rise was delivering critical care into Spire Manchester (private healthcare organisation in the UK) and had moved into provision of junior doctors and middle grade doctors.

There’s been some changes since…

  1. We then, as a business, moved into insourcing, providing doctors to to help bring down the waiting list times in the UK healthcare system. That part is still growing and is helping to diversify our client list.
  2. Through delivering junior doctors, I became frustrated with an out of date “bleep” system and developed a technology solution (an app) to help streamline that process. Spire are keen to pilot that new technology. We are also now looking at development of cardiac surgery at Spire, Manchester.
  3. And the big prize is to solve the problem of cardiac capacity in the North West of the UK (which has the longest waiting lists in the country). The private sector hasn’t helped the NHS in Manchester. That joined up thinking isn’t happening and we’re trying to bring private and public sectors together!

I’ve got over my “imposter syndrome” to bring on board prominent businessmen and key figures in the medical space, to support me in my big picture vision of solving cardiac capacity!

Having contracts with different organisations has been great for the business, rather than relying on one client. And I still plan to push that further.

The two big intangible changes in me has been confidence and focus. I am certainly more confident in my own abilities.  Sara is able to listen to complicated scenarios, assimilate information and extract the salient points; which helps me to see a situation and look at it differently. So, I am more able to focus and see exactly what I need to do to progress. It’s interesting because my wife says I’m now a lot more focused!

I would highly recommend Sara as a coach! I’m extremely grateful that I found her!

Watch the video testimonial

Julian Barker, CEO

We were a young but quickly growing business. Having grown organically, we had naturally developed a strong culture and sense of purpose, but had never framed it, put it into words a developed a Vision, Purpose and Mission Statement. Having worked in business transformation for years I knew the importance of clearly defining your vision – particularly as you’re navigating your team though big changes and growth. I needed someone external to bounce off. Someone who I hadn’t worked with before, with a fresh pair of eyes and not from our industry.

Sara really helped me focus on and get the important stuff done! Having a time in the diary every other week where we’d go through my actions forced me to spend time working on the business instead of in the business. She’d hold me to account – and being the type of person I am (a starter, but certainly not a finisher), I needed that most.

In my previous roles, working for larger companies and reliving large scale change, I was optimistic, confident and bullish. I learnt this wasn’t necessarily the case as a business owner. I was behaving much more cautiously than I thought I was.  This cautious behaviour was limiting our potential. The feelings haven’t gone away, but I now recognise them and have a process to snap out of it.

Working with Sara has definitely contributed to our growth. In figures – since we started our engagement, our run-rate revenue has doubled, our adviser headcount has doubled, and we’ve moved into a new office onsite with IBM. Over a 6 month period, we developed a clear vision, purpose and mission statement, found the confidence to grow faster (hiring more staff and investing in growth) – this was all happening, throughout the uncertainty caused by COVID. We can now see where we’re going, and we’re all working hard to get there. I’m now finding myself daring to dream more.

I can’t stress enough how important it is as a small business leader to have an ‘outsider’ who will challenge your thinking and push you. Of course I know best practice, but you’d be amazed how much of that critical thinking goes out the window when you’re in the thick of it, working frantically in the business – you lose sight of the bigger picture and quickly become a busy fool. I would definitely recommend Sara!

Watch the video testimonial.

Max Hayden, CEO

In August of 2020 I had been searching for a personal business consultant when I received a contact request from Sara.  After speaking with her and interviewing other consultants I made the decision to work with her.  I chose Sara because I wanted the perspective of someone who was different than mine as well as someone, I could tell would challenge my thought processes.  Thus, in September 2020 I began a yearlong consulting engagement with Sara.

I chose to renew the contract thereafter and increase the scope of the engagement to group leadership coaching and team training.

Throughout the process I have learned many things both of myself and in growing my business.  I have become more thoughtful of the process and team I lead, understand my vision of where I want to take my business and have a much better grasp on how to go about meeting business goals and objectives.  Sara helped in redefining our core values, sales process, and target market.  We have been able to begin to move upstream and diversify our client base.  During this time our staff has grown and correspondingly sales have increased by nearly 50%, and the business is more profitable.  Personally, I have learned to dedicate time to reflection.  I weekly set aside time to think, read and work on myself as an individual.

What you will find when you work with Sara.  She is direct and works with you to find the answer you are seeking; however, will not just “give” you the answers.  Sara asks for a weekly homework and assignments.  These are easily accomplished if you are good at setting goals.

Other thoughts:  write down what you talk about.  Easily said but essential as you can both review and relearn items you’ve discussed.  Read a lot.  Discuss books and listen to Sara’s perspective.  Invest the time.  The business growth and education are worth 10 times the cost of engaging with her.

Finally, don’t hesitate to work with Sara.  I do not have any reservations about recommending that you work with her.

Watch the video testimonial.

Scott Oleson, CEO
Analytics Computers

I’ve never had any formal executive leadership coaching. However, when Sara contacted me, I was ready to give it a shot. It turned out to be a great decision. The best thing about Sara is that she works hard to understand who you are as a human being, not just as a leader. What started out for me as a professional experiment turned into a personal journey of self discovery which has been helpful across all aspects of my life.

As a result, Sara has honed a toolbox of skills within me to help deal with a vast array of leadership challenges. I’ve made tangible changes to how I approach various aspects of my role including coaching direct reports to maximize their potential, changing the way I approach decision making and problem solving as a leader, diversifying my thinking and the team, and understanding the difference between useful and useless anxiety.

I’ve been so impressed with Sara that she is now coaching other key people within my studio and already they are seeing tangible results too. I would recommend Sara without hesitation to anyone who is looking to coach either themselves or members of their organization. She will not disappoint!

Watch the video testimonial.

Dave Anthony, Producer of Call of Duty Black Ops and CEO of Deviation Games

Having focus and support, I’ve solved problems that have enabled both my businesses to progress quickly to the next stage. And it’s changed the way I think about how I look after these companies, how I control my time and support my team. And it’s made me realise I need to put time in my diary to reflect, address my emotions and do what do I need to do to address that. It’s been a reprogramming exercise. Which has made my businesses soar!

By virtue of getting on top of the challenges I was facing, I’ve found a big reduction in my anxiety levels and the feeling of being able to cope with situations better, provides confidence. Aligning personal goals with business goals and making sure they are symbiotic with each other has made me a happier person.

A really positive experience all around. I’d highly recommend Sara.

Watch the video testimonial.

Colin Towers
CEO of Towers Associates

Passionate would be the first thing to say about Sara. We met when I was looking for a change, I needed to change my leadership style and it helped me to build and unify a great team by learning how to lead myself and lead others. People say change is hard. I agree, but it is much easier when you have Sara as your coach. She’s been an inspiration to me and it has helped me to maximise my effectiveness. I’ve learnt more about myself and specific behaviors I needed to adjust. I’ve been fortunate to find her.

Juan Linares, CEO

I wanted to work with a coach because I’d converted my by-referral coaching into a full-time business and was having real trouble with the ‘money’ conversation. I’d never had to have it before because my clients were 100% referral, so it felt impossible to get through that on my own.

I appreciated the thought she put into both the program (reference materials, resources, 1:1s) as well as the weekly group sessions, which were very impactful for me to be able to learn what was working for my cohorts.

Through the program, I was able to grow my business by identifying my ideal client, honing my messaging, developing an outreach and discovery strategy and, ultimately, signing 4 individual clients and completing a business workshop during the program. I had my first over $10K month in the second month of the program, and I also have a 5 figure corporate workshop in the pipeline to be completed in the next few months. Additionally, I have experienced a surge in confidence around my own identity as a business owner and coach and have developed critical habits that reinforce the business strategies I’ve implemented.

If you’re looking to put real structure around your approach, shift your mindset and get real results, I would strongly encourage working with Sara.

Watch the video testimonial.

Gretchen Skalka, Career Strategist and Leadership Development Coach

I can’t believe it’s been 90 days and we’ve accomplished so much. Even in midst of a lot of change in my life. Sara was this constant, which was just a, a gift to me.

First I was doing parts of my business that I wasn’t happy with. I was sort of holding onto it for some time and it really wasn’t serving me, it wasn’t generating that much revenue. Sara really helped me cut that piece of my business away and really focus on the high value stuff, which started really driving in great revenue.

The second thing obviously is results. I definitely smashed my goal for monthly revenue. I’m definitely way over like four X of where I was before. And it still is trickling in and stuff is still happening as far as generating revenue and building consistency.

The third thing she actually helped me do is really price and figure out some great pricing for my program. And that was huge too. Like being more confident at delivering higher ticket and giving you perspective on that as well.

In my first 5 weeks, I generated about 13 K. Easily!

I loved Sara’s dedication and high touch approach. I’ve hired other coaches before in different areas. There was something very unique about the dedication that Sara has for her clients that’s unmatched. 100% recommended.

Watch the video testimonial.

Eric Morse
Ideal Career Coach

Centro Punto de Luz has been hosting yoga retreats for 10 years now and my Co-Founder and I decided we did not want to just simply be in the hospitality business offering cheap holidays, but wanted to raise our profile and also, our prices, as we felt we had been working for too little money for the effort ourselves and our team put in.

Then we hired Sara as our coach, not only for the business side of things but more importantly tackling our fears around money and the fear of failure.

Sara also delved into the topic of leadership which has helped us enormously. We understood that we had to step into a leadership role to be able to make this work. Being a leader is not just about ‘managing’ our team but so much more. She made us realise that we need to also lead these guests though our week-long programme, to create their transformations.

Sara has been instrumental in showing us and training us how to get out of our minds and reducing any fears we had. We have not begun the new style of retreat yet as we begin in 2021, but we have already done and prepared the necessary to embark on this new venture, and book in the higher value, more purposeful retreats.

In fact, we invited Sara to join our team to coach the guests on our transformative retreats!

I highly recommend Sara for leadership and business coaching. There really does need to be a new paradigm of leadership in the world today. We look forward to our new venture next year with great anticipation. Many thanks Sara for all you have taught us and made us realise.

Richard Mowbray, CEO & Co-Founder

I approached Sara when I realised I was at a crossroads and was not sure whether to go left, right or straight on. Sara’s unique approach allowed me to take a deep look at what motivates me and what I should avoid as well as give me some great new tools for coming to decisions in the future. We also worked through how I communicate better with the leadership team and set boundaries. I now have clarity on where I am headed in my life and career.

I would thoroughly recommend Sara. It was time very well spent.

Richard Francis
Global CFO

Sara has given me an unexpected gift. I’ve always followed conventional rules for success. However, something was missing. I was cynical about coaches as most just pushed generic rules on me with little thought as to who I really am.

Sara challenged me. She asked uncomfortable questions that dug deep into what truly mattered to me, and how I could align my actions to these goals better. She didn’t tell me what to do, but rather she used effective strategies to bring the answers out of me.

I’ve now published my 13th book, given my first TEDx talk, and am enjoying life as a doctor and entrepreneur. More broadly, I’m happier, healthier and more grounded, as she helped me grow not just as a professional, but more deeply as a human.

Zeshan Qu’reshi
Paediatrician & Entrepreneur

I’m looking to add more expensive products and flesh out the whole experience of my business, so that I can hit those consistent income months. Working with Sara I’m now in the process of setting up my getting things done process, and I already feel like I can handle so much more than I could before.

I’m realising that when we started, I was so afraid and stuck and overwhelmed, and I’m really looking forward to freeing that version of me, with love and respect for how scared I was, and letting myself show up in a bigger way and serve greatly in the process.

Sara is the first person I’ve worked with that hasn’t judged me for dreaming way bigger than my current situation, and I find that very healing and helpful. Thank you for lovingly pushing me forward, I can’t tell you how much this means to me.

Ma’ayan Israel

I’ve just completed 3 months of transformational coaching with Sara and I can truly say, without exaggeration, that I feel inwardly transformed.

The way Sara works has enabled me to make huge changes in my mindset, thought processes and attitudes. I now feel in a position from which I can continue to change my work life and also develop and grow as a person. 3 months of work with Sara has had more impact on my life than anything else this year. Thank you Sara – you’re a fantastic coach.

Natasha Thorn, Paediatrician
clare edmondson

I have absolutely been knuckling down since our last coaching session – I can see clearly what needs to be done now. The coaching has had a profound effect, which has been trickling down to my subconscious. Things have become so much more clear, my relationship is going great and I feel motivated and inspired to launch my new series on how to effectively second hand clothes shop! Highly recommend Sara! She’s a brilliant coach!

Clare Edmondson
Entrepreneur, Musician & TV Presenter

I really enjoyed our coaching sessions. My biggest insight was that I had in fact already identified a “big P” Purpose (when I thought I hadn’t yet) i.e. connecting people who can help each other. As I was talking about that particular aspect with Sara it really got me pumped up and excited, which I hadn’t felt in a long time. I now know and understand that I can build this into my current podcast series, and that I’m on the right track of discovery! Thank you!

Jeremy Cline
Private Client Lawyer

Sara is passionate about the field of transformative coaching and is constantly looking for ways to serve her clients better. She combines her coaching experience and skills, in a unique way, drawing on her own transformative journey, neuroscience and psychology, as well as the inner world of intuition, thoughts and feelings; to ‘unstick’ her clients when they feel lost and create sustainable transformation in her clients’ career or businesses.

Dr. Lynda Shaw
Neuroscientist, Speaker & Entrepreneur
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